![]() ![]() So, how do you find your backlinks? And, how do you know whether they’re helping or hindering your SERP performance ? A backlink audit can provide you with the information you need to benefit from high-authority backlinks. These backlinks tell Google that you’re providing valuable information, and thereby the search engine ranks your website higher in the search results by allocating a higher “authority score”. Other websites might refer to your website as a resource, or some specific valuable insight that you provide. While each of these can impact your search engine ranking, backlinks are widely considered to be one of the most important elements of technical SEO.Ī backlink is any website that links to your website and your content. Technical SEO consists of elements like optimized meta descriptions, site load speed, website structure and crawlability, and more. This form of SEO is called technical SEO. It’s critical that your website provides the best possible foundation for your content and keyword performance. ![]() However, a well-rounded SEO strategy is about more than just the content itself. That’s why choosing the right keywords, and content optimization, are critical tools for any SEO marketer. Without good SERP rankings, content cannot perform as intended. Inbound marketers know just how important SEO is for lead generation. ![]()
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